Milton Glaser is an American designer who died on June 21, 2020 following a heart attack. If his name is not familiar to you, he is the father of the very famous logo: I love New York. Indeed, this logo, created in the 80s, is now known throughout the world.
History of the logo
The heart of red, its black typography and its explicit message have made the American city famous. Initially created to promote tourism in New York, the logo has perfectly succeeded in its mission by becoming an essential symbol of the "Big Apple" in the same way as the Statue of Liberty or the Empire State Building. With his simple and effective logo, cartoonist Milton Glaser has definitely left his mark on pop culture. 
A universal logo
In an interview with Creativeboom magazine, he said, "I love NY has gone beyond my expectations to the point that I no longer identify as the creator." This is a very real observation when you see how the world has appropriated Milton Glaser's logo. In New York, you can't miss it. T-shirt and merchandise all feature this logo. To the delight of souvenir shops. During the attacks of September 11, 2001, the logo underwent a slight modification. Indeed, the author added the mention " More than ever" (more than ever) and a small black spot representing the twin towers. A gesture in support of the victims and to show the unwavering attachment of the logo to the city. 
It is with sadness that we learn of the death of Milton Glaser, an outstanding cartoonist who created a visual identity in one of the most influential cities in the world.
