While he was experiencing a meteoric rise, the rapper Pop Smoke was murdered last February. A true hope of New York rap, he had already started recording his next album Shoot for the stars, aim the moon. An album chaperoned by 50 Cent. Originally scheduled for June 12, the project has been postponed to July 3. If 50 cent is in charge of the production of the album, Virgil Abloh is in charge of the cover. And maybe it was a bad idea.
A cover very badly received by the public
Communicated yesterday in the day by the manager of Pop Smoke, the cover is talking about her. It only took a few hours for fans to attack Virgil Abloh and his cover. Deemed "shameful", Steven Victor, boss of the label of the deceased, announced that the cover would be modified and states that "Pop smoke would have listened to his fans". It is true that aesthetic level, it seemed like a failed editing and absolutely not up to the talent of Pop Smoke.
Who is Virgil Abloh
Besides this ugly cover for the Pop Smoke album, Virgil Abloh is an accomplished artist. Designer, art director, photographer, director, DJ… So many strings to his bow that we do not know where to turn. It is also he who is behind the camera in the latest clip of Pop Smoke: shake the room. But his name is often associated with the world of fashion and luxury. Indeed, with the success of his street wear brand Off-White, he became men's artistic director at Louis Vuitton.
The best reactions from Internet users
In case of bad buzz, you are guaranteed to see thousands of memes and reactions bloom on the web. Internet users took a malicious pleasure to divert this cover. 50 Cent himself, known for not mincing his words, expressed his feelings on the cover and said "it had to be redone". If we can see a positive side in all this, it is that it allowed many aspiring graphic designers to share their own version of the album cover. And the least we can say is that they are more successful than Virgil's. At the same time, it's hard to do worse. In addition, after being long overdue, Pop Smoke's posthumous album is finally here. Only a few more days of patience and you will finally be able to listen to it.