Superstar Taylor Swift unveils her sixth studio album entitled Reputation, following the success of 1989.
Hardcore
Since the beginning of her career, Taylor Swift has adopted the victim attitude towards her breakups and personal conflicts with artists such as Kanye West and Katy Perry. However, this time she takes on the role of villain by directly attacking her enemies. On End Game , an explosive collaboration with Ed Sheeran and rapper Future, Taylor Swift highlights the fact that she does not ignore her bad reputation by the press " And you heard about me, I got some big enemies, Big reputation" a big reputation) and on This Is Why We Can't Have Nice Things , she talks about the private conversation between her and Kanye West for his controversial song Famous, and the publication of it on the internet by Kim Kardashian "Friends don't try to trick you, Get you on the phone and mind-twist you" talking on the phone while they play with your mind).
Taylor Swift spews all her venom into electro songs with EDM touches , especially Ready For It and the intense I Did Something Bad, with the "It just felt so good" very close to Paramore's Misery Business , but always staying with a current sound, especially with the tropical rhythms of Delicate. One thing is clear: Taylor Swift has reinvented herself and her music is very far from her country side on Fearless and Speak Now and pop in 1989.
Romantic
Despite this huge change, Taylor Swift still talks about love in half of her album. Tracks like Gorgeous or Call It What You Want, appeal to the old Taylor, while titles like Dress, bring a new dimension to the album in terms of sexual lyrics , elements not very present in its music.
At the same time, titles like King Of My Heart and Don't Blame Me, a pearl of the album, bring a new sound in the album by turning to the side of purely electronic music in the after chorus of Heart and pop rock in Don't Blame Me, with a chorus that could be from Imagine Dragons.
Once again, Taylor Swift unveiled a very successful album: she continued to collaborate with pop genius Max Martin, responsible for most of 1989, and Jack Antonoff responsible for Lorde's album Sober . In addition, even if we thought we already knew everything about her, Taylor Swift revealed her darkest side that resulted in very powerful music and lyrics. However, from the first listen, the change is a little difficult to assimilate but the more you listen, the more you become fascinated by this new villain Taylor Swift. Rihanna has Rated R, an uncensored black album and Taylor a Reputation: a moment of musical upheaval.
9/10