The chain of discount stores continues to be talked about. After selling Playstations for less than 100 euros, Lidl puts it back by releasing a collection of clothes. You can find a pair of shoes or socks. Sold since April in Belgium or the Netherlands, this collection has caused a sensation on the web. We'll tell you more!
An unexpected success
Lidl is best known for its low prices and bakery. In any case, certainly not for his clothes. By launching this collection, the German brand certainly did not expect such a craze from Internet users. It is also difficult to understand why people would seek to buy shoes in the colors of Lidl compared to other streetwear brands. 
Indeed, the prices of the collection (between 99 cents and 13 euros) are very aggressive and tempting. However, the collection is not yet available in France. If you want to get this exclusivity, you still have an alternative.
Available on resale sites
Being out of stock, the lucky ones with the pair of shoes did not waste a single second to auction it on the Ebay site. It is thus found at exorbitant prices, even exceeding the prices of luxury brand shoes. This principle of buy-resell is very familiar in the world of sneakers. Indeed, this is called the "Resell.". This consists of buying a "hype" and prized shoe (often in limited edition) at its base price, in this case 12.99 euros, waiting until it is out of stock. And finally resell it at a much higher price to anyone who wants to buy it. A principle of supply and demand of the most basic. 
Lidl shoes: A twisted sense
Despite the enthusiasm that this collection can arouse, we can raise a fundamental problem. Indeed, Lidl stores are renowned for their low prices all year round and they are primarily aimed at a category of people, those who do not really have means. Indeed, not everyone can afford to put 150 euros in a pair of shoes. Lidl has therefore found an alternative by offering cheap clothes. Always targeting these people. However, seeing the collection snatched between people who are not necessarily in need can be contradictory. Then capitalizing on that can be seen as very misplaced. Indeed, we have the impression that appearing "poor" becomes a fashion and makes the brand's message diverted from its original purpose. 
Ultimately, everyone is free to buy what they want. Lidl and its shoes come out victorious in any case. In terms of sales as in terms of communication. The collection is not yet planned for the French territory, so if you want to get them, prepare the wallet!
