The French company Okaia innovates by launching a perfume under the license of Marvel's number 1 competitor, DC Comics (the home behind Wonder Woman, Superman, Batman, Flash). Mycoach and the Robertet group (institution in the world of perfumes) are at the base of the Okaia project. The collection launched by Okaia includes 7 new fragrances (Superman, Batman, JLA, Suicide Squad, Gotham Knights, Harley Quinn… ). The target includes comic book fans as well as younger generations. These flagrances respect the quality criteria of very good perfumes but remain accessible. Their price is 39.90 euros. The teams of the Robertet group have put all their skills to the boil to design unique products according to the personality of each of the comic book characters. You can buy these perfumes on the Okaia E-shop as well as in Micromania-Zing stores. A most relevant choice that shows the willingness of the start-up to upset the established codes. Okaia makes the best use of the technological resources of our era by implementing the fanzone program. The more the consumer interacts on the brand's social networks, the more exclusive benefits they will be able to enjoy. Batman Dark Knight and Wonder Woman Themiscira are two of the creations launched by the structure. The first is of course in the image of the hero, mysterious. The second will seduce the female public thanks to its multiple scents that will transport you to the island of the Amazons.
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