How to choose your Tag Heuer watch?

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For 162 years, the Tag Heuer brand has been a world reference in the world of watchmaking. Avant-garde, innovative, are just some of the adjectives that we associate with the brand. What are the collections of the Tag Heuer brand? How to choose your Tag Heuer watch? 

Tag Heuer: A look back at some of the brand's technological innovations

Technical innovation has always been a leitmotif of the brand. Its creator, Edouard Heuer, developed in 1887 a patent that perfected the oscillating pinion clutch. It is a technology still used in our time. This shows us how far ahead of his time this master watchmaker was. At the dawn of the 20th century, chronometry is increasingly demanding in the field of sport. We need technology capable of differentiating the few hundredths of a second differentiating the best athletes from all possible categories. Edward's son, Charles-Auguste, followed in his father's footsteps. During a medical examination in 1908, he filed the patent for the colored scale of Heuer's new Sphygmometer pocket chronograph 3. With this instrument, the doctor can determine the patient's pulse 20 seconds after counting their heartbeat. These are just a few samples of the brand's remarkable technological advances over time.

The different models of Tag Heuer watches for women

The brand knows how to renew itself and offers different collections that will delight a wide audience. The Tag Heuer Monaco is timeless. This model has become a classic since the feature film 'Le Mans' released in 1971 with a sacred monster of American cinema Steve McQueen. The chic and retro looks are set with diamonds. You will opt for the boyfriend look, if you want a more sober watch. Two other iconic collections are also present at Tag Heuer, Carrera and Autavia. Carrera is sure to delight motorsport enthusiasts. This line was imagined on the circuits. Carrera Lady watches are distinguished by the elegance of their design. You have the choice between an automatic or quartz movement. To promote the brand, we find the model Cara Delevingne, perfect ambassador who perfectly transcribes the values of Tag Heuer, bold and feminine. The Autavia collection is one of the brand's firsts. For decades, it served as the on-board counter for several racing cars and airplanes. Models that look more on a vintage aspect very popular in our time. This ability of the brand to be able to bring up to date explains one of the reasons for the success of the brand over time.

How to choose your Tag Heuer watch?

It is never easy to find yourself in the many models offered by such a brand. The Formula 1 collection, for example, is perfect for those who enjoy motorsports. A colorful range worn by great pilots. At a time when the world is increasingly interconnected, the TAG Heuer Connected watch meets the demand of new generations. It will suit perfectly all those who scrutinize their performance.   Cover photo : Photo taken on Pexels