On July 30, Nike opened the doors of its "house of innovation". Located on the prestigious Avenue des Champs Élysées in Paris, this true temple of sport will aim to introduce the public to the best innovations of the brand.
Things always come in threes!
The swoosh brand is not at its first attempt with this store. Indeed, it is the third of its kind. After New York and Shanghai, Nike is tackling the capital of fashion: Paris. What better place than the Champs Élysées to open this huge building dedicated to consumption? The House of innovation will not be a store like any other … Nike's ambition is to create a real experience for the customer!
An XXL experience
Nike seeks to reconcile Parisians with the in-store experience. And to accommodate as many people as possible (while respecting barrier gestures, always) the shop needs space. The least we can say is that with its 4 floors and 2400 square meters, there is room! The house of innovation is a real palace. In addition, as part of its ecological initiative "Move to Zero", the store is made of 85,000 kg of sustainable materials and operates only with renewable energies. On the first floor, the "Sneakersheads" will lose their minds! Indeed, this floor will offer a wide selection of shoes, "the largest and best choice of Nike shoes." according to the brand. Also, you can find a space dedicated entirely to personalization. Called Nike By You, this space will allow you to customize your jackets or shoes exactly as you imagine. The Nike Expert Studio, reserved for Nike members, will be in a way your personal coach: Advice, follow-ups for your shopping or sports sessions according to your goals will be at the rendezvous. 
A flagship focused on technology
The store of the future is one that combines a unique in-store experience by adding technological features. This is called phygital. Nike has understood this very well. Technology will be your best ally when you visit the store. Thanks to applications developed by the firm, you will no longer need to look for your size, you will just have to scan the QR code of the shoe, enter your size and a seller will bring you your precious, directly in the cabin. Not to mention the bonuses and other exclusive elements that the Nike App brings. In short, this new Nike store looks like a store of the future. By hitting hard with this true temple dedicated to the brand, Nike will certainly inspire other brands to do the same. We remind you the store is located on the Champs Élysées.
