Unity Collection has special value in these troubled times. Puma's latest campaign is distinguished by the values it wishes to convey. It is also an opportunity for the sports brand to show its ability to federate. Alonzo and Riles, two hip-hop artists are the two spearheads of this range. Adam Petrick, Puma's global director of marketing and branding, clearly reveals the company's goals.
"More than ever, we are convinced that sport plays a crucial unifying role for our planet (…) We must be united, because we know that we are much stronger together than separately. »
Unity Collection: Unity as a vehicle for this new collection
The two rappers Alonzo and Riles are with their loved ones as can be seen on this online video on Instagram. This clearly attests to the desire to federate in this period of health crisis. It is vital that this campaign accentuates the fact of being supportive, of enjoying one's loved ones. For Puma, small actions make a difference. It is a guarantee to make this world a better place. Through this collection, the brand pledges to donate $100,000 to the U.N. COVID-19 Solidarity Response Fund.
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The specificities of the collection
The Unity Collection delivers new versions of the Cali Sport and Future Rider models. Bright colors are in the spotlight as you can see. These neutral designs allow these shoes to blend easily with all kinds of clothing in the range. Within the unisex collection, you will find clothes, shoes and various accessories. We notice that the patterns are enhanced by a few hints of color that are inspired by flags from around the world. A choice clearly defined by the desire to unify all their customers around the world. The TFS Graphic T-shirt comes in white and black. The latest colour reads "AUF ALLEN FÜNF KONTINENTEN" (on all 5 continents). Another proof of this idea of unity. Unity Collection products have been available since July 13. You can buy them via the brand's website as well as in their boutiques and in several selected stores.
Puma's prestigious ambassadors
The brand with the famous feline knows how to surround itself. Take the example of the SG collection by star Selena Gomez. A line that is rather oriented rugby. The art of showing elegance with a streetwear collection. Cara Delevingne, a true fashion icon and an artist committed to many causes, is one of the brand's muses behind. She is the figurehead of the Do You campaign, whose lemotiv is to restore confidence to women around the world. The athletes are not to be outdone since we also find the multiple Formula 1 world champion, the British Lewis Hamilton as well as the former arrow of the Olympic tracks, Usain Bolt. Alonzo has been one of Puma's ambassadors for a few years now. For Riles, it's more recent. He has been part of their teams since the Future Rider sneaker ad in March 2020. The brand relies on hip hop artists.
