In an ever-changing society, it is difficult to clearly define what streetwear is in 2020. The different sources on the web do not all agree to define when this new style of clothing appeared. For some, it began in the 70s thanks to the expansion of urban culture. For others, it's in the 80s/90s. Should streetwear be limited to a simple style of dress? No, because in its infancy, it was conceived more as a lifestyle. In the United States, young people from working-class neighborhoods are taking advantage of the emergence of urban culture to launch new forms of expression. As the most disadvantaged are marginalized by the governments in place, this new trend is an opportunity for them to assert their identity. This notion of structure and favoring authenticity through one's style, are important vectors at this time. As luxury brands are not accessible, young people are showing creativity by generating new urban codes. For example, classic clothes are worn in a different way. One thing does not change over the years. Sport, art and music play a significant role in its evolution.
Streetwear influenced by hip-hop?
There's no denying that hip-hop has had a big impact on the evolution of streetwear. Several reference groups of the 80s are the ambassadors. One example is the Beastie boys, one of the pioneers of the genre. There is also RUN DMC which stands out by displaying clothing tastes far from the ostentatious fashions of the period. The success of rappers such as Tupac and Biggie helped popularize this lifestyle. We see many young people dressed in baggy, big sneakers, xxl T-shirts. Spike Lee, famous American director (a reference in the world of independent cinema) plays a significant role in the emergence of streetwear with the release of his film Do The Right Thing.
A lifestyle or a simple style of dress?
In recent years, thought patterns seem to be changing more and more. This type of clothing is no longer limited to a few parts of society. Streetwear seems to be completely democratized. Major brands have understood their interest in releasing collections related to art and culture. Today, dressing in streetwear is no longer necessarily reserved for modest purses. Fortunately, in the multitude of brands working in this sector, there are some of the most creative and accessible brands. A streetwear shop for men stands out thanks to influences related to Asian culture, music and fashion. Originality is put within this sign. Just focus on their T-shirts that highlight many elements well known to aficionados of Asian cultures. A little passage to sneakers, these shoes that can be customized at will is vital for all those who want to stand out. Their showcase is the richest and it is a safe bet that you will find your happiness among the many products offered. It is difficult in 2020 to show authenticity and impose yourself in a world where everything seems to be able to be done. It is extremely easy to create your brand but leaving an imprint in streetwear is much more complicated. Streetwear can be defined this way. It is a lifestyle that allows some to get out of the crowd. Since it is not just a garment, but rather the way you wear it, the accessories you add, it is possible to have your own identity. With such a rich history, we can say without batting an eyelid it is not a simple style of dress.