After Lidl and Mcdonalds, Ikea is also moving into textiles. The Swedish furniture brand has just released the first collection in its history. It seems that creating clothing collections is fashionable among major brands. Indeed, Ikea joins the party by releasing its first collection. On the occasion of the opening of an Ikea in Japan, the firm decided to mark the occasion by releasing a collection of clothes. Soberly titled Eftertrada (succession in Swedish), this collection includes T-shirts, sweaters but also accessories such as water bottles or tote bags. Available exclusively in Japan, the collection should be accessible worldwide in the near future. 
Unlike Lidl or McDonald's, Ikea has already collaborated with designers. Indeed, in 2019, the brand had worked with Virgil Abloh for a collection of accessories. The creator of the high-end clothing brand. Carpets, bags or clocks had been torn away at a high price. For example, a sofa cover marked with Virgil's label amounted to 99 euros. As a result, this collection seems a little more legitimate on the part of Ikea, because it already has a semblance of experience in the field. In conclusion, if you want to buy the Eftertrada collection, you will have to wait a little longer. It should be available on the Ikea website.
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