Since 2018, the Tiktok application has broken all records, it has even become one of the most popular applications in the world. Let's go back to this incredible success story. Titktok was launched in 2016 by Zhang Yiming, in Asia. It is experiencing enormous growth that places it as the fastest growing application in the world. Thanks to this exponential expansion, the application bought its competitor Musical.ly in 2017 for a billion dollars. According to a study, the application would be the seventh most used in the world and the second most downloaded in 2019.
How does it work?
The principle of the application is simple, users can view or post video clips. Designed as a social network, the application develops the "Like" and "Share" buttons. The concept fits perfectly into our society with fun, simple, no-brainstorming and very short-lived content. In addition, what users like a lot is somehow the absence of influencers on the platform. Everyone is free to make their own video and anyone can make thousands of views without being a Tiktok Stars. 
Tiktok trends
As users can add any music to their video, these can go viral. Some sounds are associated with a precise choreography that users try to reproduce. So the music goes viral. This is particularly the case with "Say So" by Doja Cat, which has 150 million views on YouTube in just four months. Heady music and simple choreography are the keys to success. The app also brought back the concept of #. In the description of your video, you can put # so that your video is listed a maximum and that it can increase its visibility. Among the most frequent #s, we advise you the #fyp and #foryou despite some controversy of how the Tiktok algorithm works.
Rumours and controversies
As the app is particularly attractive to young Gen Z users, it is a source of a lot of controversy. The younger generation of 13-17 year olds is more sensitive to this format and becomes the target of anonymous attacks. TikTok is accused of encouraging the hyper-sexualization of its young users and would be an ideal hunting ground for sexual predators. As with all social networks, it is important to monitor young people. And you, tell us in comment if you have already made TikTok and which trend you prefer.
