Collaborative video: 2020 trends

In recent years, video has made its small revolution in the world of digital communication. Indeed, this format is particularly effective, especially on social networks. If you want to capitalize on the human and value your company, you have every interest in conducting employee interviews. Some companies like Kannelle, allow you to do this very easily with an intuitive and optimized tool. Discover the major trends of 2020 in collaborative video, for inspiration.

5 styles of trending collaborator videos in 2020

Whether you like classic, quirky or creative video interviews, you're bound to find ideas in this list of the hottest formats this year.

The concept A day with…

Borrowed from youtubers who use this type of creation, the collaborative video "A day with…" Allows you to follow an employee throughout their day. From his preparation to go to work to his departure from work, through his meetings and his daily missions… The idea is to reflect his day and give a more precise idea of his role. High value-added content that focuses on people, all with a lot of authenticity.

The Q&A employee interview

Even after years of existence, video question-and-answer interviews don't go out of style. And for good reason, it is both simple to achieve and ideal for exposing an idea, a positioning, a concept. Employees can easily introduce themselves and talk about the company in which they work. The tip to note: remember to subtitle your videos. In 2019, 85% of Facebook videos were watched without sound,  as Semrush notes. It is therefore important to be able to adapt to the way your content is consumed on social networks.

The Fast and Curious model?

Rather lunch at the office or meal outside? Rather teleworking or open space? Rather sedentary or on the go? The Fast and Curious collaborative video format is very dynamic. It makes it possible to present the employee through questions in the form of choices. He can answer it very spontaneously and add some comments. This format works very well on social networks, and allows you to link quirky questions to more professional questions.

The Parcours collaborator video

In this type of format, the goal is to present the employee's journey that led him to his current position. Very inspiring, this kind of video makes it possible to value the human wealth of the company and to highlight the singularity of the individuals who work there.

Facts and fun facts

This style of creation is quite offbeat and allows for accessible and relaxed communication. The idea is to film the employee and ask him to talk about funny or significant events that he has experienced within the company. For example "The first 3 things you said to yourself when you arrived in the box", "The 3 people who marked you the most", "3 things you learned that changed your life"…

How to make a quality video interview?

If you want to start creating video interviews by choosing one of the styles mentioned, you can quickly be overwhelmed by technical needs. And yet, there are quick and easy solutions to design your collaborating video.

In 2020, it is no longer necessarily necessary to use an experienced videographer or a professional editor. You can create your own videos. Some tools like Kannelle, provide you with an intuitive application that allows you to use video to renew yourself. A simple application, with step-by-step help to script, film and edit your content.