Black Lives Matter movement: K-Pop fan mobilization

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For a few days now, the Black Lives Matter Movement has been more than ever at the heart of the news. Following the death of George Floyd, protests targeting police violence have sprung up around the world. If the mobilization took place in the street, it also took part on social networks. Online, K-Pop fans have emerged as important players in the movement. 

A speech coming first and foremost from the artists themselves

When movements as important as Black Lives Matter emerge on social media, artists can emerge, like the media, as key sources of information. They shed light on the different causes, while directing their audience to petitions or rallies. Among these personalities, many artists from the South Korean music scene took the floor. From rappers Tiger Jk and Zelo to artists Jay Park, BM and Jiwoo: all have expressed their support for African-Americans through posts, fundraisers and donations. Many of them mentioned the strong influence that black culture and music had played in their art. This is the case of singer Crush who writes on Instagram that "many artists and people around the world are so inspired by black culture and music, myself included. We have a duty to respect every race." Black Lives Matter movement: K-Pop fan mobilization

A message strongly spread by fans

K-Pop fans represent a strong community on the networks that can therefore play a considerable role if they mobilize. Usually, these devoted fans use digital platforms to promote their favorite artists. But there, in view of the events, fans decided to use their voices to denounce injustices. Many then chose to tweet only about the #BlackLivesMatter allowing a stabilization in TopTweet. Some accounts continued to talk about their artists but with the hashtag imperatively. The mobilization was viral since it even caused the bug of an application for the Dallas police. It had set up IWatch, an application to collect photos and videos of Protestants. Fans then decided to counter the system by spamming the fancam app, which are videos of concerts and shows, of K-Pop artists. As a result, the Dallas police were forced to suspend the application following "technical problems". In such a historic moment, it is interesting to observe how Internet users act on digital platforms. One of the most responsive communities, K-Pop fans, were able to use their strength and knowledge of networks for a major cause: the fight against racism and injustice. A beautiful act proving the strong impact of the mobilization of a global youth all connected to each other.