It was on twitter that the big news was announced. A news that made the K-pop planet jump: Blackpink is back with its first studio album on October 2, 2020.
#BLACKPINK #블랙핑크 #TheAlbum #TeaserPoster #20201002 #ComingSoon #YG pic.twitter.com/DNsaQba8GL
— BLACKPINKOFFICIAL (@BLACKPINK) July 28, 2020
Who is Blackpink?
Blackpink is a Korean K-pop group created by YG entertainment. It is composed of 4 members: Jennie the main rapper, Jisoo the oldest of the group (25 years old) who is also the visual of the group, Rose the lead singer, and Lisa who is the youngest and most talented in dance. The latter also has a YouTube channel.This group has no leader unlike most K-pop groups.
From left to right: Lisa, Jisoo, Jennie and Rosé
A career in slow motion according to fans
Blackpink is a K-pop group that emerged in 2016 with their single Bommbayah. The title now has 924 million views. This was followed by a second title, Whistle, which, when it was released, achieved nearly 9 million views in 24 hours. This title dominated theKorean charts throughout the month of August 2016 and is definitely one of the best of the group.The same year they released their first EP single Square One and a re-release of it in November of the same year, Square two. In 3 years of career, the group made 4 EPs (Blackpink, Blackpink Repackaged, Square Up, KillThis Love). But fans are not yet completely satisfied and have been waiting for the studio album of their favorite band for a very long time. Indeed, Blackpink has still not released a studio album in 3 years of career while the Kpop group 2NE1 of the same music franchise has released 4 studio albums (Fire, To Anyone, Collection and Crush) in 5 years. In addition to this difference in treatment between groups of the same label, some Blinks denounce differential treatment between Blackpink members. For example, Jennie seems to have lost all her energy during her recent performances…
A global phenomenon
The Spice Girls of K-pop although still considered rookies, have already broken several records!The group has a YouTube channel with nearly 44 million subscribers and 10 billion views. This is unheard of for a Korean pop girl group. In addition, they have received nearly 14 awards since their inception. Including the People Choice's Award for Favorite Group of the Year 2019!Let's also mention the fact that their last single Howyou like that was the second best-selling single in the United States behind that of Kanye West feat. Travis Scott (Wash Us in the Blood). The same title that shattered the record for the most viewed clip in 24 hours with 85 millione views. https://www.youtube.com/watch?v=ioNng23DkIM
Fashion influences
This anecdote does not shock us. K-pop idols have always been at the forefront of fashion. In addition, it seems that the 4 members of the group are solicited by many luxury and haute couture houses.Jennie is one of the first to have made a collaboration with a haute couture house that is none other than Channel. So much so, that she is called the "human Chanel". It caught the brand's attention because it represents a cool and effortless style. 
Jennie for Channel
We are looking forward to the new album of Jisoo, Jennie, Rosé and Lisa. The latter will not fail to break all records again!
