In recent years, the name Lena Mahfouf – aka Lena Situations – is heard everywhere. Fashion, beauty, travel, lifestyle, positivity, decoration… The extent of its content, always produced in good humor, pleases everyone. In France, his joie de vivre and simplicity charm young and old alike. And it doesn't stop there! For some time, after having seduced her entire nation, Lena has been expanding internationally and manages to soften even the hardest hearts… But who is Léna Situations, the French influencer who conquered the world? 
Léna Mahfouf, an authentic influencer
Even if you're not a fan of influencers, it's hard to miss Lena Mahfouf when she's at all the important fashion culture events. Always at the forefront of fashion, you have surely seen it on the carpets of Fashion Week last March, or more recently, on that of the Met Gala. But before becoming a fashion and internet star, Lena Situations was a young girl like any other. She worked hard to climb the ladder, always in positivity.
Her adventure began 10 years ago, when she opened her blog Léna Situations, to share her fashion, beauty and lifestyle tips and tricks. Then she registers on social networks and gains some popularity. She was 16 when she launched her YouTube channel of the same name. "In my first videos, I'm 16 years old, I put on a silk bathrobe, it didn't correspond to reality." Very quickly, she adopts spontaneity and authenticity to the detriment of superficial staging. This is when its content changes completely. She launches into more natural, simpler and familiar videos, camera at arm's length. She abandons artifices and undertakes to tell behind the scenes, her successes as well as her failures, her joys as her sorrows… All in a lively and familiar tone, as if she were addressing her friends. We are gradually witnessing the professional and spiritual evolution of the beautiful Lena, from an almost banal beauty YouTuber , to a content that she herself describes as a "hodgepodge of good vibes". Lena reinvents herself every day, she talks about everything, without taboos. Puss-cat, vlogs, makeup, decoration, fashion… The influencer charms her audience by mixing authenticity, work and good humor.
+ = +, the positive attracts the positive: the motto of Léna Mahfouf
The philosophy of life of Lena Mahfouf is summed up in this famous phrase, "the positive attracts the positive" made famous in 2020 with the release of her book on personal development. In November 2020, the book exceeded 200,000 copies and less than a year after its release, it almost doubled. "I swear, it's good, buy it!" Because, since high school, Lena is a follower of personal development, she wanted to make this book a practical guide for young people to say NO to depression, gloom and the spiral of the negative; YES to positive, joy, self-acceptance and success. A practical and militant manual, of good humor and positive spirit, which she summarizes herself under this formula: + = + Since then, this sentence resonates in the lives of fans of the young influencer who is committed to following her and putting her forward on a daily basis in her content. According to her, it is this mentality that would have led her to this point, otherwise she would never have gone from this little youtuber, to the first French influencer invited to the Met Gala.
August vlogs from Lena Situations to E! People's Choice Awards
Léna Mahfouf, the influencer of the situation, shares her life and advice through very varied formats but it is in her vlogs of August that we really discover her. The concept is very simple: she undertakes to shoot one video a day during the month of August. We then find her with her friends, her family, her new encounters … The August Vlogs is a mini-series whose protagonist is Lena herself.It is also through these vlogs that Léna unveils the Hotel Mahfouf, a series of videos that was very popular, in which she welcomes her friends and invites her subscribers to observe their daily lives. In 2019, the 22-year-old influencer was nominated for the E! People's Choice Awards in the category French Pop Culture Influencer of the Year. She won the award first that year, and a second time the following year. Her recognition gradually extends to the United States, where she is now invited to attend the biggest events in the media industry.
Léna Mahfouf in situation Met Gala
We don't teach you anything, a few days ago, our charming Lena posed on the Met Gala carpet. A first for a French influencer. The Met Gala is an annual fundraising gala for the Anna Wintour Costume Center at the Metropolitan Museum of Art in New York. Taking place every year on the first Monday of May, it welcomes hundreds of famous and influential personalities in the world of fashion. Film actors, singers, journalists, designers, models, influencers… All must present themselves dressed according to a theme. This year, for the first time in the history of the Gala, we invited a French influencer. And this honor goes to Lena, who, dressed in a blue corset dress by Markarian, walked the red carpet and honored the theme as it should be. As we know, Lena has always been passionate about fashion. She even graduated from Moda Domani, a famous fashion school. We can not imagine the impatience that must have inhabited her knowing that she would be surrounded, for an evening, by the biggest players in the fashion industry such as sisters Bella and Gigi Hadid, the Kardashian-Jenner clan, Anna Wintour, Blake Lively… Knowing that she celebrated her last birthday on the theme of the Met Gala, we can say that Lena must have been over the moon!
To sum up, Léna Mahfouf, or rather Léna Situations, is a concentrate of positivity and authenticity that always leads her higher. Her original content mixed with her joie de vivre have made her one of the most fashionable influencers of the moment, in France and around the world. Her unfailing enthusiasm has made this young beauty YouTuber an international influencer, who, as we know, will continue to shine.
