Because today, committing to our values can be done by a thousand means, why not act thanks to the clothes we wear? Meuf is essentially a ready-to-wear brand, which offers clothes that respect the environment and women. A favorite of the editor. In a few words, Meuf is clothing and accessories made of 100% organic cotton and ethical materials. It is a feminist brand that seeks to give strength to women, with clothes in which they feel comfortable and confident. It is also a brand respectful of the diversity of genres, sizes and colors, committed to all.
Their inspiring Instagram account
Very present on the social network Instagram, Meuf promotes inclusive and modern values. "The brand that empowers you" as they like to say, posts positive and encouraging content. We can find on their social networks mantras like "Self love is like ethics and made in France, to consume without moderation", or quotes from inspiring women such as Lupita Nyong'o, Meghan Markle or Emma Watson. A brand that decomplexes subjects that are still taboo today: weight gain, self-esteem, rules… We also see subjects that are still too little discussed today, such as disability or certain diseases. In other words, in addition to offering quality products, it is an inspiring and motivating brand. Always with a touch of humor, it is a brand full of good humor and good will.
The brand and its commitments
Speaking of commitment, know that Meuf donates, for each order made, 1 € to the Maison des Femmes de Saint Denis. It is a house that welcomes all vulnerable women or victims of violence. A gesture that has a significant impact when we know that 30 to 50 women use these associations every day. The Women's House has family planning, a care unit for women victims of domestic and intra-family violence, excised, or support for pregnant women. To raise funds for this house, the brand had partnered with the famous singer Angèle for a new collection. Appearing in its clip "Balance ton quoi", the polo shirts and sweatshirts created for the occasion made it possible to donate all of their profits to the Maison des Femmes. On the ethical side, the brand still has nothing to reproach itself. GOTS (Global Organic Textile Standards) certified, Meuf garments are made of organic cotton, from harvest to processing. This label also guarantees socially and environmentally responsible manufacturing. Made in France and Portugal, Meuf products support small traders and guarantee good manufacturing quality. So you can keep your Meuf t-shirts for a very long time. Finally, Meuf is committed to being inclusive, with clothing ranging from XS to 3XL. Not to mention the new sizes that will soon be added to further strengthen this inclusivity.
Motivating clothing and accessories
In the panoply of Meuf products, you will find t-shirts, scrunchies, masks, socks, dresses, shirts … Everything to find your happiness. Just judging by the names of their collections, we can already guess that Meuf offers bold products, just like today's woman. You will find names of collections like "Conquer the world", which already announce the color. No more "Sulky" or "Endearing" sweaters. These are now real messages that are conveyed. Sentences with committed connotations appear, such as "Behind every successful woman there is always herself", "Ambitious", "Living with love and equality". To deconstruct clichés, which are often created from childhood, Meuf also thinks of the youngest. Indeed, they offer educational games about stereotypes. In collaboration with the toy brand Apiki, Le Jeu du Turfu was born. Intended mainly for children, it consists of making pairs of women-men professions, without falling into stereotypes. A way to educate from an early age on sexism that can intervene in the professions. We don't know you, but personally, this brand convinced us! A price that is worth seeing, when we know what it is worth and what it achieves. As a bonus, their pretty hairy mascot is waiting for you on Instagram, if you did not follow them yet: Reï, an ultra crunchy samoyed!