Personalized products to increase the visibility of a startup

Visibility and notoriety are inseparable in an approach aimed at the development of a company. A powerful marketing strategy is therefore essential. In addition to having to assert its presence on the web, a startup has every interest in betting on marketing objects to make itself known on a larger scale.

Bags and packaging to enhance products

In the trade of products, it is necessary to provide suitable containers so that consumers can take their purchases in a practical way while limiting the risk of deterioration. This is already an opportunity to boost the brand's visibility since it is quite possible to order customized packaging solutions. The personalized kraft bag finds a real use in ready-to-wear shops, in food stores, in cosmetics stores, in stationery stores… Available in several formats, colours and weights, it has a large printable surface. Bags made of fabric, felt, jute or biodegradable plastic are also interesting solutions. Not to mention that the boxes can be secured and personalized with adhesive tape in the colors of the startup.

Corporate gifts to make an impression

It's not always easy to make a name for yourself in a highly competitive market. It is therefore important to reach out to potential customers and partners, to make them want to discover the startup and to motivate them to become loyal to the brand. This is the interest of offering personalized gifts, each object being a subtle but effective reminder of the company. It is not mandatory to invest in overpriced gifts, as the budget of a startup is quite limited. On the other hand, it is imperative to bet on objects that have a daily use. It is even better if the gifts are related to the sector of activity although this criterion is not mandatory. For example, florists can offer decanters as an alternative to vases for indoor gardening. Startups dedicated to travel and outdoor activities can bet on hats, fleece blankets and water bottles. Do you work in the field of decoration? Magnets and coasters will make great gifts. If you want to boost your visibility in the culinary sector, you could offer bamboo straws, cutting boards, lunchboxes or kitchen aprons, among other possibilities. The classic lighters, pens, key rings… are still in the running. What matters is to choose quality objects that will be personalized with great care.

Sustainable objects for ecology

Sustainable development and eco-responsibility are decisive elements in the choice of many consumers. In such a context, it is important to focus on versatile, reusable and/or recyclable personalized products. The goal is to enable everyone to adopt a zero-waste lifestyle, an approach that leaves few people insensitive. For example, a cracked wine glass could accommodate led garlands or a candle and therefore have a new use. A candy jar can turn into a pouch, spice jar or piggy bank once the treats are consumed. Grow sets and seeded papers are obviously popular since they make it possible to create vegetated spaces. While it is not mandatory to offer organic gifts, it is still preferable to focus on personalized products that limit waste, especially with regard to packaging used in the commercial sector. For the rest, each startup is free to work on personalization according to its values and the image it wishes to convey. ps: Royalty free stock photo taken on Pexels