Take care of its permanent smoothing with Urban Keratin !

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Permanent smoothing techniques save considerable time. The hair is sheathed, deeply rehydrated. Styling is therefore happily easier. However, it is important to maintain the result obtained. Classic hair routines tend to deteriorate very quickly the results provided by the technique. Brazilian or Japanese, at home or in a salon, here are some tips to optimize its smoothing in the long term.

 

Eliminate sulfate products

A beautiful smoothing is a question of technique but also of maintenance. Shampoos usually sold commercially are very often unsuitable for treated hair. A sorting in your bathroom is essential! It is necessary to eliminate all products containing sulfated surfactants, or SLS (Sodium Lauryl Sulfate). These molecules are powerful detergents, which sensitize the scalp. As part of a smoothing, the abrasive effect of SLS erases over shampoos the keratin deposit provided by the smoothing products.

 

Keratin, again and again!

The magic ingredient in any smoothing product worthy of the name is keratin. This protein naturally makes up our hair. The more keratinized the hair, the smoother and shinier it is. So it makes sense to incorporate this ingredient into your routine. Shampoos, masks, thermoprotectors, … Many hair cosmetics are now enriched with keratin. This type of care is obviously suitable for chemically treated hair but also for simply dry and dull manes, to which they will bring vigor and hydration. So it's as easy as pie to slip this active ingredient into our lives!

 

An ideal routine: Urban Keratin's Diamond range

We had already told you about Urban Diamant to introduce you to Brazilian smoothing. In addition to the attack phase, the brand also offers various cleaning products, grouped under the Urban Diamant label.

The range consists of a shampoo, a conditioner and a care. The products are enriched with keratin, vegetable oils and beware… In diamond powder! The packaging is very elegant and convenient to carry. The shampoo is obviously sulfate-free and huge positive point: the list of ingredients is not extended. The smell is very sweet and not very heady and the texture of the products is very light. The different stages of the protocol bring hydration and freshness to the hair. Fun fact: the range is glittery as a whole! The mother-of-pearls do not cling to the hair and are not irritating but bring a little sensoriality and glamour to our bath. However, you have to get used to the fact that shampoo foams very little but its washing power is identical to a so-called "classic" shampoo.

Capture d’écran 2017 09 30 à 01.48.38 Take care of its permanent smoothing with Urban Keratin !

Urban Keratin – Urban Diamant Box

 

You can discover all Urban Keratin products on their website and at authorized retailers!