Today we do not talk about great literature of the last century because we have a news not perimey to pass you. IOLO (understand YOLO) is the next successful title of the literary world, conceived by Les Boloss des Belles Lettres.
The Boloss of Belles Lettres
It was they, the bogoss of your grandmother's books gathering dust on the shelf, who made the announcement of the year for the sacrosanct intellectual milieu par excellence (that of writers): THEY ARE GOING TO BE PUBLISHED. And not in a second-rate house that publishes books to put in your toilet or in the waiting room of your doctor that you go to see once every two years. No dear reader. This book will be published by Les Belles Lettres, a house usually specialized in "the Humanities" (i.e. publications on antiquity, political figures, arts, sciences and a whole bunch of nerd stuff with glasses). The blow is therefore strong. It's up to you to receive it as it should.
The publication date is not yet announced, but you can register on the website of the publishing house to find out when you can finally talk about literature with boloss.
For the occasion, the eternal little wise owl that sits on the covers of the house is upside down.
Revisiting the great classics
We are not going to lie, for purists this announcement has enough to make more than one fall from his chair. It would be like offering a low-end coffee to that good George Clooney, it would be more what the fuck than What Else.
However, it must be recognized, Les Boloss des Belles Lettres, Quentin Leclerc and Michel Pimpant, are sacred little geniuses. Choosing an actor in the prime of life like Jean Rochefort , known as a monument of classic French cinema, was a rather dangerous bias that was a hit. The success is not long in coming from the first video published last year on the web with the reinterpretation of Madame Bovary by Gustave Flaubert.
This time we are offered The Little Prince by Antoine de St Exupéry and it is still as good. This flavor of knowing a classic, loving it and finding it turned upside down, cut into small pieces, deprived of its poetry.It might make us cry, but these interpretations are far too funny not to want to share.
We know that it is a bluff, that Jean Rochefort, he loves these classics, but we must recognize him a faultless interpretation.
Moreover, the Boloss are not the only ones to surf on this wave that ignites the web. We all know the page "Besherelle ta mère" which has become cult to counter the real boloss, but we have also recently heard the Robert, who publishes dictionaries, tweet about the current language of young people.
We can also mention the page "Des Fists et Des Lettres" which has an audience of no less than 60,000 people and which broadcasts photos of famous figures taking care to associate their name with a scabrous pun (" Entre fripouilles, on Socrates les couilles", it is of course!).
Use of language
It is obvious that language is constantly evolving (otherwise we would always be grumbling and drawing prehistoric animals on pebbles) but when we witness it, it is another matter. It's easy to see that the kids of the 2000s don't approach communication like the rest of us, born in 1900. Language is a socio-cultural witness of each era. Well, certainly, a good poetry of Rabelais is always softer to the ear than a "slam that tears" on the part of the Boloss, but it is undeniable that language is a cultural and social thermometer. Indeed I do not teach you that the vocabulary used during for example an interview will be in all respects different from the one you will use in the evening with friends when you will probably have abused everything that is offered on the night market. Qed. Language is therefore an element whose diversity everyone knows and who uses it as they wish. He's malleable, he can deceive (the HR guy you'll meet won't imagine, no, that in reality you don't know how to spell half the words you use to tell him Oh how amazing you are) and the man knows it. You can adapt to different social environments by adapting your language or precisely choose to stand out from it using the same tool.
It is therefore a communication tool that is used and abused all day long without necessarily analyzing the scope of the messages we are conveying, or the words chosen to do so, when in reality they say much more than the message itself. The words you choose express a desire on your part to appear in a particular light.
So pay attention, not so much to what you say, but to how you announce it, because the real message is sometimes more in the metalanguage than in the language itself (although the two are intrinsically linked).Moreover, this is perhaps the Seventh Function of Language that Laurent Binet tells us about in his book. It may simply be the power to popularize certain subjects not to degrade them, but simply to dust them off a little.
As for Les Boloss des Belles Lettres, they had the audacity to stand out in a deeply square environment, careful of form sometimes more than substance (even if Marc Lévy does not pay attention to either …). Staging the book through a short video was also the best way to reach a wide target certainly, but above all a target that was able to understand both the language used and the irony of it.
