July 7, 2017 is a date to mark with a red iron for fans of Marvel Comics' most human hero, Spider-man. The reboot of Spider-man jointly produced by Sony Pictures and Marvel Studios, should benefit from an Imax release thanks to its new release date. This is proven information since it comes from Josh Greenstein (president of Sony Pictures) and Kevin Feige (head of Marvel Studios). The specificities of the superhero would thus be exploited at best on a screen of this type. Imax technology and Spider-man is a long-standing relationship, having begun with Sam Raimi's very first adaptation in 2002. Marvel has become accustomed to this technology since Captain America: Civil War had some scenes shot specifically with the new Imax camera. Avengers: Infinity War will be made entirely with the IMAX/ARRI 2D, a decision that marks a turning point in the studio's history. As for the Spider-man reboot, the press release doesn't reveal if it will also be shot the same way. What's the point of seeing this reboot in an Imax room? Well, you will have the opportunity to truly taste the world as Spider-man can see it. An Imax screen has the ability to expose larger images and has a higher resolution than usual rooms. As for studios that get this privilege for their releases, they will have the opportunity to earn bigger revenues since a ticket to an Imax theater is much higher than normal admissions. The Disney president has spoken out about the future of Marvel films after the release of the two installments Avengers: Infinity War.
"There will be more after that, I don't know how many and I don't know the frequency" "Marvel, you're dealing with thousands of characters… "
Statements that clearly show that Marvel movies are not ready to stop as long as they do at the box office. We hope that they will be able to draw from the gallery of characters of this universe. The choice to take an actor as young as Tom Holland to embody Spider-Man will allow them to see well beyond a trilogy if the young actor imposes himself on the public.
