Some luxury brands have always been attached to different sports practices. Today, more and more brands seem to want to link the notions of luxury and sport.
Pioneering brands
Today, everyone knows the mythical Lacoste crocodile. Lacoste polo shirts and shirts have been essential symbols of sporting elegance since 1933. The French label offers different ranges of products that are still part of its sporting roots. In addition, the Ralph Lauren brand is part of a British and sport descent. Another emblematic case is that of the Rolex brand, which alone has signed partnerships with many sports such as golf, tennis and Formula 1. 
A sporting revolution
In recent years, all luxury brands have been developing a more sportswear range. Each of them offers clothes but also luxury sneakers. Whether Balenciaga, Chanel or Gucci, all have already toured the world. But beyond this trend, brands are working to develop sports accessories. Recently, Kylie Jenner's Instagram story showed that she was playing tennis with balls and a Chanel racket. For information, a simple Chanel branded tennis racket sells for 5000 dollars. A small sum for the young woman who has just acquired a mansion of $ 36 million. 
For last winter's Fashion Week Chanel and Isabel Marant presented collections that brought together all the essentials for a ski holiday. Dolce & Gabbana offers technical suits for skiing, while the Italian label Fendi offers a collection of masks with the logo affixed in transparency on XXL glasses. 
As for the summer season, brands have also developed collections for summer sports. In addition to tennis, since 2010, Chanel has developed a surfboard line by affixing the double C on it. Louis Vuitton also wanted to ride the trend. The house offered a line in a total surfer spirit of the 90's as well as a board at the price of 6400 euros. The Italian brand Prada presented neoprene slippers worth 1400 euros. Finally, Chanel did not limit itself to this. The brand had to suffer a bad buzz in 2017 when it released a boomerang at 1260 euros. Thanks to all these collections, it is now possible to stay stylish while doing sports. Now it's up to you to motivate yourself for a little sports session!
