After deciphering the trend and craze around the Tiktok application, we will present you one of its concepts that arrives in France. This is the French House. Tiktok is really an international social network where everyone is free to post what they want and where everyone can know their moment of glory. Many young French people have made a name for themselves there, this is for example the case of Léa Elui. She became known in 2016 by posting dance videos on Tiktok and since then, she has been the most followed influencer in France. She now has more than 11 million followers on Instagram.
What is the French House?
It is a concept straight from the United States. Indeed, there is already a house in California, the "Hype House ". The principle is simple: young Tiktok stars meet in a villa to increase their success. The French House met at the end of May in a Parisian villa. Within the villa, these new content creators who accumulate millions of likes on social networks are free to be productive in their image. They post photos and videos, they carry out challenges and they share their inspirations, the goal being to professionalize them. As the confinement has boosted the application in France and especially has made it easy to increase visibility, brands are taking a close interest in this new concept. Partnerships are flourishing. This is particularly the case of the SNCF which pays for their travel in exchange for videos shot on the trains.
Who are they?
They are nine to be part of the adventure, nine to meet every week in the villa, here is the list:
Louise Ragot – @louisergtt Sacha Sadok – @sacha_sadok Théo Bignonneau – @ayeeitstheo Raphaël Curron – @raphaël_61c Lény Falgoux – @lenyflg Marie-Victoire Tiangue – @Mv.Tiangue Maxime Verdis – @MaximeSkye Alex Faure – @yesmonga Rafael Caplan – @wasupitsraf
Rumors seem to confirm their joint move in for September. We're curious to hear what you think about this trend. Leave your opinion in comment!
